Dolce & Gabbana Make A Fashion Statement With Millennials
6 years ago Triangle 0
Written By: Samantha Burgess
Fashion has been a part of culture worldwide since the 1920s. It is a unique and ever evolving topic full of entertainment and criticism.
In today’s society people tend to dress in what’s trendy, specifically millennials. Dolce & Gabbana appealed to the young demographic in their 2017 collections, including the collection at their latest Fall Winter 2017 Men’s Fashion Show in Milan, Italy.
The highly regarded fashion brand recruited 49 popular millennials to model the latest collection, which included bomber jackets, suits, clothes with statement patches, and stuffed, toy-like hoodies and backpacks. This also launched #DCMillennials and #realpeople on various social media.
The designers Domenico Dolce and Stefano Gabbana also allowed the millennial models to choose and style their own runway look from the collection in order to emphasize their customization and collaboration campaign.
The men’s show featured millennials like Viner and Youtuber Cameron Dallas as well as Youtubers Jim Chapman and Marcus Butler and rapper Tinie Tempah.
Dolce & Gabbana’s Spring Summer 2017 show had included many of these millennials as well, along with a line up of female millennials including Sofia Richie, daughter of Lionel Richie, Sistine and Sophia Stallone, daughters of Sylvester Stallone, and Lori Harvey, Steve Harvey’s step-daughter.
On the Dolce & Gabbana website it is said that they chose these influential millennials for “their discerning style and Instagram prowess [which are] challenging the norms of contemporary communication.”
“It was a rebrand, essentially,” stated magazine Now Fashion. “How many of all of those followers of all of those social influencers will have tuned in? Not to look at the clothes, one presumes, but instead to catch a glimpse of the latest name on the social media block and in turn equate them with Dolce?”
A lot. Many people shared pictures from the fashion show across social media. Dolce & Gabbana’s goal to grab the attention of millennials was successful.
Now Fashion concluded their article saying, “In fact, just as the audience grappled to get the money shot for their own followers, the catwalkers took their final bow capturing the moment, too. Selfies galore, stories a plenty, followers no doubt.”
Samantha Burgess is a Freshman majoring in Communication with an emphasis in Digital Media.
Samantha is actively involved in PCI. She writes Triangle articles on a variety of topics including campus life andcurrent events. When she’s not doing homework, Samantha can often be found curled up with a good book, writing, listening to music, or watching TV.