Making a name for Joseph Kony

The purpose of co-founder and film-maker for Invisible Children Jason Russell's campaign, Kony 2012, is to "make Joseph Kony a household name" / Photo courtesy of www.kony2012.com
Clarissa Stewart
Triangle Reporter
As various candidates vie for the presidential nomination, the year 2012 is marked by its campaigns. However, with the introduction of the KONY 2012 video by Invisible Children, a different type of campaign has begun aimed to bring down African warlord Joseph Kony.
The viral KONY 2012 video released Monday, March 5 has not only gained millions of views but also harsh criticism from those who see the video as giving misleading information.
The KONY 2012 video, made and narrated by Co-founder and Film-maker for Invisible Children Jason Russell, centers on Joseph Kony, the leader of Lord’s Resistance Army (LRA), known for causing turmoil in Uganda by killing families and kidnapping over 30,000 children.
The purpose of the video, as stated by Russell, is to “make Joseph Kony a household name” to increase support of Americans to capture Kony and bring him to justice.
According to an article in the Los Angeles times by Brian Bennett and Robyn Dixon on Oct. 15, 2011, President Barack Obama issued 100 special forces troops to central Africa to help stop the LRA. Through the support of Americans, Russell hope the United States Government will feel pressure to increase support. Read full story »



